Of Animo

The objective was to develop and maintain the e-commerce website for OF ANIMO, a unique brand offering sulfate-free body wash and hand wash products, all handmade in Bali.

This project involved the creation and ongoing maintenance of the website’s server infrastructure. The key tasks included designing an appealing and functional website interface, ensuring seamless server performance, and implementing user-friendly features for an enhanced online shopping experience.


  • A wide selection of handcrafted body and hand wash products.
  • User-friendly navigation with clear categories such as “Accessories,” “Body Wash,” “Hand & Body,” and various themed collections.
  • Detailed product descriptions and pricing information.
  • An aesthetic and minimalist website design.
  • Offers such as free shipping on orders above a specified amount.
  • Interactive elements like a virtual discovery quiz to find suitable scents.
  • Contact information and social media links for customer engagement and support.
  • Made on Shopify
  • Fast Page-Load time, Caching enabled, Mobile Optimized

The project resulted in a successful launch and stable operation of the OF ANIMO website. The site showcases a range of handcrafted body wash and hand wash products. It features a clean, minimalist design, emphasizing ease of navigation and user engagement. The website also offers free shipping on orders above a certain threshold, enhancing customer satisfaction


Website Migration and Redesign: Rebuilding ofanimo.com from WordPress to Shopify

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Of Animo

  • Technology


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